The Entrepreneur’s Guide to Outer Space


Just saw a fairly cool link to an article in a magazine I had never heard of before, called Business 2.0 (click here). The whole “active magazine” browser is kinda interesting, if not a bit weird. Not much of the content is particularly new to most readers here, but it’s good to see business people becoming more interested in space development. As Michael Mealling likes pointing out, it’s much harder to get space guys to learn how to be businessmen than to get businessmen to become interested in space.

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Jonathan Goff

Jonathan Goff

President/CEO at Altius Space Machines
Jonathan Goff is a space technologist, inventor, and serial space entrepreneur who created the Selenian Boondocks blog. Jon was a co-founder of Masten Space Systems, and is the founder and CEO of Altius Space Machines, a space robotics startup in Broomfield, CO. His family includes his wife, Tiffany, and five boys: Jarom (deceased), Jonathan, James, Peter, and Andrew. Jon has a BS in Manufacturing Engineering (1999) and an MS in Mechanical Engineering (2007) from Brigham Young University, and served an LDS proselytizing mission in Olongapo, Philippines from 2000-2002.
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2 Responses to The Entrepreneur’s Guide to Outer Space

  1. murphydyne says:

    Aaaargh you beat me to it. I saw it at LaGuardia (JPMorgan airplane conference in NYC for my day job) on the way back to Dallas tonight and bought it without hesitation. It’s an entrepreneurial-oriented magazine that’s been around for a little while. The Editor’s Letter notes:
    “…one of Taylor’s first ideas was to do a package on space – not a gee-whiz, saucer-eyed fanboy gawk at the latest rockship-technology, but a hard-nosed entrepreneur’s take on the money to be made.

    Twelve solid pages on content. Now, if there’s a spike in sales of the magazine and visits to the website, that help’s to lay the groundwork for a serious reduction in the giggle factor of space development.

    Burt Rutan’s piece (“Why Space Needs You”) is particularly eloquent, and defines the market he targeting to start, “I plan to develop a fleet of sub-orbital spaceships that are robust and affordable enough to allow large numbers of opinion formers to look back at Earth and understand the importance of crossing our new frontier.”

    He recognizes what’s often called the Overview Effect, and he knows who to sell it to to have the maximum impact on the public conciousness.

  2. Fred Kiesche says:

    If Business 2.0 hypes something, it’s time to hold onto your wallets and back away slowly. That magazine is lucky to have survived the collapse of the internet “bubble”.

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